Catholic Health Initiatives identity design elements include our logo, support color palettes, typographic style and graphic imagery. The approved graphic elements have been carefully designed to work together to express our identity in our communications. Marketing and design professionals are responsible for applying our design elements should consult the guidelines and examples shown here to ensure every application is produced to accurately and consistently support the approved brand identity. Carefully managing our design elements in this way will differentiate our brand in an impactful and memorable way.
The CHI St. Vincent logo is the cornerstone of our visual brand identification and should be used consistently throughout our branded materials. It is important that these elements not be re-drawn, re-arranged, or re-typeset in anyway. Always use our approved artwork.
Four shapes come together to create the image of a bright guiding star and cross. Our new mark symbolizes the seamless integration of Catholic Health Initiatives and CHI St. Vincent, ignited with passion around one common mission. The dynamic transition from one shape to the next speaks to our organization’s continuous transformation. The different colors and unique shapes illustrate the diversity of the communities we serve and the diversity of our organization.